Clarify what to build, align teams around customer value, and connect product decisions to the next stage of growth.Clarify what to build, give your team clear priorities, and connect product and technology decisions to growth.Clarify what to build, align your team around the people you serve, and connect digital decisions to your mission.
Case study
Early Head of Product · B2B SaaS · 2015–2017
The situation
A fast-growing roadmapping platform winning enterprise customers, with a product team of one.
The result
~3x revenue growth · 1,000+ enterprise customers · later acquired by Tempo
What we did
Grew the product and design team from 1 to 6 people and set up how product work got done: discovery, prioritization, testing and prototyping.
Owned the product vision and roadmap, based on customer research and usage data, working directly with enterprise customers including Adobe, Amazon, Bloomberg and Mastercard.
Redesigned onboarding to speed up activation and adoption.
Joined enterprise deal conversations and lined up the roadmap with what buyers needed.
Focus the roadmap on customer value and the outcomes that matter to the business.Focus the roadmap on customer value and the outcomes that matter to the business.Focus the roadmap on the people you serve and the outcomes your funders care about.
Alignment across product, engineering, operations and company leadership.Clear priorities and simple processes, so your team spends its time building what matters.Clear priorities and simple processes, so staff spend their time on what serves your community.
Product decisions built into the operating plan and the company’s next stage.Product and technology decisions built into the operating plan and your growth goals.Digital decisions built into your programs and your strategic plan.
Tell us what you’re trying to decide. We’ll talk through your roadmap and how we’ve made similar calls before.Tell us what your team is trying to decide. We’ll talk through the options and how we’ve made similar calls before.Tell us what your team is trying to decide. We’ll talk through the options and how we’ve made similar calls before.
Book a consult (opens Google Calendar booking in a new tab)Introduce a founder or operator. If the engagement starts, you receive 10% of their year-one fees.Introduce a business owner or leader. If the engagement starts, you receive 10% of their year-one fees.Introduce a non-profit leader. If the engagement starts, you receive 10% of their year-one fees.